Apple has announced plans to launch a Mac trade-in program in its retail stores across the U.S and Canada. This joins existing programs offered for their other products like iPhones and iPads.
Apple informed retail employees that the new program would begin on June 18 in Canada. This program will allow customers to trade in their old Mac for credit towards a new computer or apply the trade-in value to an Apple gift card.
In the past, Apple clients have been able to trade in their Macs via Apple’s website. By offering the service in-store, it will make things easier for clients and help drive traffic. Presently you can do this with other products, including the iPhone, iPad and Apple Watch.
The hope is to help boost sales of Macs by giving customers credit toward a new model at the point of purchase. The momentum may start slow as about 200 of Apple’s retail stores are still closed due to COVID-19 precautions.
Mac sales are still an essential part of the companies overall revenue bringing in 25.7 billion US dollars in 2019. The amount represents 10% of the company’s annual revenue. To help this along, Apple will be launching the Apple Card as a finance option and giving clients the ability to put these devices on a monthly payment plan. There is no set timeline set as to when the card will appear in Canada.