Shopify has taken a big step forward sealing a partnership with retail giant Walmart. According to Bloomberg, Walmart will begin showing Shopify sellers on their online platform. Walmart aims to add 1,200 Shopify sellers in 2020.
According to Jeff Clements, Vice President of Walmart Marketplace, the market place already offers more than 75 million products and has had greater growth than Walmarts own web business. 3rd party sellers remain a top priority for Wal Mart as they pay a fee to list their items and more times than not they need to cover the shipping, which makes it low stress and highly profitable for the retail giant.
“There are many Shopify sellers who were already on Walmart.com, but we have not penetrated their base to the extent possible,” said Clementz, “There’s a tremendous opportunity.”
This partnership benefits Shopify as well. They currently have millions of merchants and gaining access to Walmart’s is nothing short of fantastic. Satish Kanwar who is Shopify’s Vice President of Product is quoted as saying Few companies in the world match the sheer size and scale fo Walmart”. He also went on to say when it comes to small and medium size resellers the benefits of “access to the 120 million customers who visit walmart.com every month”.
Another interesting benefit to this partnership is it turns a traditional part of competition in to somewhat of a collaboration. Most online platforms that sell similar product in a sense compete with each other. Having Shopify and Walmart shake hands brings this potential of competition in to more of an open shopping experience where you can get the best of both worlds.
The online world is getting bigger and more transparent. With this transparency you can get in to senseless price cutting in order to be seen ahead of your competition. This is a positive step in a pursuit of partnership to not only offer great pricing but a singular large forum for clients to shop.