It didn’t take GM long to jump on the ‘mobile device’ ban wagon. Not 48 hours after Apple announces their partnership with BMW, GM is jumping on board with OnStar.
According to an article from The Verge, OnStar will be launching a program called ‘Guardian’. This program will be available on your smart device and will give you access to remote assistance services. These services for the first time will be available outside the car.
Up until now, OnStar services have on been available while the driver was in the vehicle. This will change to allow people to connect to an operator outside the vehicle. This means that should they need someone while they are out and about for a walk or even in a mall, OnStar is a click away. The other great benefit to this is for a limited time they can share this capability with up to 7 different family members or friends.
GM has put a good amount of focus over the last little while to growing the reach of OnStar. If you are relying on vehicle sales, that could be a large challenge. According to ‘Auto News’, new car sales are down for the 15th month in a row. With over 20 years in dealing with public safety, GM has been on the hunt to offer their product beyond the traditional car market.
I like the strategy from GM on this one. In a world filled with media influence, relationship is a great way to win over the hearts and minds of future clientele. You may not own a GM, however if your friend does, and they share their OnStar with you then it’s a great way to familiarize yourself with the brand. If at some point in the future you require OnStar help then it will sure make your next vehicle purchase an easier one.
Source: The Verge